A new poll conducted by Rasmussen reveals that the soft drink giant Coca-Cola is now subjected to serious consequences for its decision to contribute some voice over Georgia’s political feud.
When Georgia Gov. Brian Kemp enacted the Election Integrity Act, Senator Bill 202, around the end of March, companies at first did not have it a topic of their concerns. Yet, antagonists who translate the state’s effort to ensure reliable election results to voting rights infringement have pressured corporations to adopt politics into their business agenda and speak out opinions that are clearly dictated.
Along with Delta Airlines, Coca-Cola was one of the first businesses to have some words against the new voting law. Its Chairman and Chief Executive Officer James Quincey proclaiming the legislation was “unacceptable” and “a step backwards.”
Weeks later, more companies have joined the protest bandwagon of endorsing voting ease over trustworthy voting guarantee, which Kemp promised to withstand against saying “we are not backing down.”
On April 3, eight Republicans of the state decided to rid Coca-Cola products from their offices in return. The next day, former President Donald Trump, who has been insistent with election fraud claims, released a statement calling for a boycott of the “WOKE CANCEL CULTURE” allies. During the same period, several Georgia lawmakers warned that the collective political response would risk corporations with their relationship among the conservatives.
Although experts worried that consumer choice may not always be influenced by political trends, the Rasmussen poll, which came out nearly three weeks after the new voting law, proved that election integrity is a weighable subject when it comes to product references.
According to the survey, conducted from April 15 to April 18, when asked how respondents would think about businesses joining the political arena, a majority, (62%) agreed that it was a “bad idea,” which is more than three-fold of the “good idea” response (20%) in addition to the 17% who said that they were unsure.
One question, which inquired if the individual ever boycotted a company over its political view, was met with 52% “No” answer and 41% of those surveyed said “Yes.”
The last question on the survey mentioned Coca-Cola, which voiced against Senate Bill 202 and asked if that fact deters the respondent from buying their products, 37% responded that they would “less likely” prefer the brand, whereas the “More likely” option only accounted for a quarter of the respondents.
The question also recorded 30% who agreed that their purchase of the soft-drink products would not be influenced by the company’s political vision and 8% for the answer “Not sure.”
Base on the results, it could be concluded that Coca-Cola was losing one out of three American buyers due to its quarrel with Georgia’s voting bill.
Last Wednesday, though, a recoil from the soft-drink company was reported by Washinton Examiner, with a statement to the outlet from the corporation which reads, “it’s time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy.”