According to Police, a beverage industry CEO was supposedly high on acid before falling to his death during the break in the Dead and Company show at Citi Field.

An NYPD spokesman confirmed Monday, Aug. 23, that Ian Matthew Crystal died Friday, Aug. 20, after plunging 30 to 50 feet onto concrete.

“He attempted a body flip, fell, and landed on the balcony below,” and the landing was on concrete, the police source said according to the New York Daily News.

In a tragic Instagram message on Monday, Aug. 23, Crystal’s sister, Lara, said that her brother was “Forever young and endlessly loved,” and “an inspiration.”

According to police and attendees at the performance, Crystal, who leaped from a second-floor concourse, was confirmed dead at New York-Presbyterian Hospital in Queens, the New York Post reported.

A crowd member reported, “I heard people going ‘ahhh’ and see people running.'”

The man subsequently identified as Crystal performed a “flip” before plunging and crashing to the ground, a witness stated.

According to sources, Crystal reportedly took acid and was drinking and smoking pot before the deadly fall.

Laura Birnbaum, a former employee of Crystal, said that he “enjoyed having a good time,” but she had never seen him party excessively or use hard narcotics.

“[I’m] very shocked. He had so many things that he wanted to do and it’s sad that his life came to an end while he was so young. I know he had so many aspirations. We lost a good one,” Birnbaum added.

There were no indicators of criminal activity discovered by the investigators.

According to his LinkedIn page, the 46-year-old Brooklynite was a co-founder of New York Evolution Spirits.

Crystal had won a high school advertising competition in Florida many years before, creating an orange juice video commercial.

Later in his career, he managed brands such as ABSOLUT Vodka, Malibu Rum, and Stoli Vodka.

From 1998 to 2000, Crystal also served as an account director at News America Marketing, a former part of News Corp. According to his LinkedIn profile, he started as an intern at Fox News Channel in 1996.

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