Opponents of the Trump administration, who targeted a New York City manufacturer because its boss showed gratitude toward the president, achieved the opposite of what they were intending.

Anti-Trump activists recently boycotted Goya Foods products because the company’s chief refuses to apologize for speaking highly of President Donald Trump at a White House roundtable with Latino leaders, on July 9.

“Mr. President, what can I tell you?” Goya President Robert Unanue said in the official transcript. “I am so blessed to be here in the most prosperous country in the world, the greatest country in the world, and we are so blessed to have you as our leader as we continue to build this country and make it—continue to make it the most prosperous nation in the world.”

The remarks prompted Rep. Alexandria Ocasio-Cortez (D-N.Y.) to urge her 7.6 million social media followers to stop buying Goya products, “Oh look, it is the sound of me Googling ‘how to make your own Adobo [sauce],” she said on Twitter.

Once the congresswoman found the recipe, she shared it with her followers encouraging them to make the sauce themselves instead of buying it from Goya.

“My family’s adobo recipe [is] four [tablespoons of] salt, one paprika, one cumin, one celery powder, two garlic powder, half ginger, [and] one chili powder,” she said on Twitter. “Get yourself friends like these: this tweet was not up for two minutes when my friend hit me up with the recipe. (Their note: ‘the ginger is controversial but worth it’)”

However, the attempted boycott appeared to backfire with a growing chorus for a counter ‘buy-cott’ where people buy Goya products to show their support.

“Goya Foods CEO will not apologize in [the] face of [a] boycott, backlash for pro-Trump remarks: ‘suppression of speech,'” Hollywood actor James Woods said on Twitter, “Bob Unanue sets a good example in the fight against liberal terrorism, do not let his voice be suppressed, [and] stand up against these thugs. Buy Goya.”

Sen. Ted Cruz (R-Texas) also joined the debate and reflected on his family tradition of cooking with Goya products. “Goya is a staple of Cuban food, my grandparents ate Goya black beans twice a day for nearly 90 years,” he said on Twitter. “Now the left is trying to cancel Hispanic culture and silence free speech. Buy Goya.”

Sen. Marco Rubio (R-Fla.) revealed many people who boycotted Goya products did not necessarily use them in the past. “Most of these people fronting about a Goya boycott either do not use Goya Foods anyways, and most of the ones who do will cave by Noche Buena [Christmas Eve,]” he said on Twitter.

Unanue believes the different calls for a boycott or ‘buy-cott’ reflect a sharp contrast in different public views on U.S. politics.

“There are so many people against the boycott and for our company,” he told Fox Business. “It is just a reflection, I believe, of the division that exists today in our country … unfortunately, this great divide is killing our nation; we are tearing down statues of Jesus Christ.”

His grandfather established the business in 1936 to build, prosper, and give back to the community. “There are those who are born to love and to build, and others to hate and destroy,” Unanue said. “We choose to love and to build, and that’s what we’ve doing.”

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