One of the industries in China that have been struck the worst during the two and a half years of the Covid-19 outbreak is tourism.
Strong government measures to achieve the goal of “Zero-Covid,” such as lockdown, control, isolation, tracing, testing on a large scale, or restricting travel between localities, strongly affect tourism activities. It causes revenue declines, and the tourism sector’s unemployment rate is increasing.
Universal Beijing Resort is one of the companies affected by the Covid pandemic. It is located in Tongzhou District, Beijing, and it is the third Universal Studios theme Park in Asia and the fifth in the world. Previously, It was expected to welcome 10 million to 12 million visitors a year. Besides, authorities estimated this place would create jobs for 14,000 people.
However, the Wall Street Journal stated that Universal Studios Beijing only had about 9,000 employees as of August. This is a decrease of about 25% from when it opened.
As reported by Wall Street Journal on September 12, Universal Studios Beijing was closed to the public for eight weeks during the Covid pandemic in Beijing from May to June. During this time, some employees were fired or wages were reduced, leading them to leave their jobs.
After Universal Studios Beijing reopened to the public on June 25, the lack of visitors continues. Faced with this situation, the park had to close some attractions, shopping areas, restaurants, and other facilities.
During September, Universal Beijing Resort is giving a series of anniversary promotional packages to attract visitors on the first anniversary of its grand opening. Among them, the discount on non-designated day tickets has been reduced by nearly 50%.