Data show that the delivery of three popular Chinese smartphone brands slumped in the first three months of this year.

Data by International Data Corporation (IDC) illustrates that on a global scale, China’s Xiaomi, Oppo, and Vivo were respectively the third, fourth, and fifth leading smartphone providers in the first quarter of this year. They stood behind runner-up Apple of the U.S. and first place Samsung of South Korea. Financial media Bankless Times reported an analysis of the IDC data on July 7.

Yet, the three saw the most notable drop in annual shipments. Vivo had the biggest decline, which was a 27.7% drop from the same period the year before. Followed up was Oppo with a 26.8% fall and Xiaomi at 17.8%. 

Samsung’s shipments also fell but stayed at a minimum level of 1.2%. Apple became the only smartphone producer that enjoyed year-on-year growth of 2.2%. 

Nabila Popal, director of IDC, commented in April that the slumped delivery was caused by supply shortages, logistical challenges, global inflation, soaring component costs, the lockdown in Shanghai, and the Ukraine war.

According to Liberty Times, Chinese smartphone brands have been taking over the market share in terms of affordable products over the past few years. However, in terms of the premium market, or the market of high-cost smartphones, China is still falling behind its major U.S. competitor Apple, which remained successful amid difficult times. 

In April, Counterpoint Research found that Apple took over 60% of the premium market in the first quarter of 2022. That was its best performance since the first quarter of 2017.

While Samsung became the second-largest brand in the segment, it was followed up by OPPO, Vivo, and Xiaomi. However, the Chinese contribution to the premium segment has been reduced since 2021.

On the mainland, Apple was the top favorite at China’s 6.18 shopping festival held in June. It defeated other domestic rivals and took over around 50% of the overall smartphone sales at the event.

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